Monthly Archives: August 2012

Captivating Music

Some months ago Kyle Vitasek, owner of Captivate Films had the pleasure of joining a team of young men that documented NeedToBreathe’s performance at one of our favorite music venues, the 9:30 club.

Here is a bit of the show shot on my iphone between “real camera” shots 🙂

That is some captivating music! And visuals! It was so much fun to be backstage and see up close and personal how much the music means to Bo and Bear. In fact, afterward I was scrounging for one of the famous 930 cupcakes and thought the guys were already out back doing meet and greet w/fans… so who did I ask for a cupcake? Bo, himself!

It was great to hear some of the heart behind songs like “washed in the water” which you saw above. Bo and the guys desire to write and perform music for everyone, that inspires, relates to, and brings meaning to life.

And they pull it off! Pick up some tickets to their next show anywhere near where you live. I guarantee you won’t be disappointed. Their songs are captivating, the light show is captivating, and the heart they bring to each performance is, well… captivating! Noticing a theme yet?

The best performers, business people, and friends tell captivating stories. It’s an art we have mostly lost in this age of conspicuous media consumption. How many people do you see in the metro, or at the bus stop, or even in a church glued to a multimedia mobile device? You and your friends (myself included) consume stories non-stop. But how many of them captivate us? If I had to guess, I’d say you are ho-hum about most of the stories you consume. Now, the olympics are an exception! But you get the point. We consume a bunch of junk each day. You know what I’m talking about. The songs that play on your ipod when you put it on shuffle and you’re embarrassed to have anyone know that you actually have that song in your collection. We all have ’em. That movie on our shelf that we really wish we hadn’t bought from Wal-Mart or come to own from Blockbuster because we never returned it 🙂 Or the bazillion Netflix and Redbox flicks we cut off 2/3 of the way through wishing we could get that 100 minutes of our life back. Are you convinced yet?

So we all consume stories at a rate that is unprecedented in the history of man. And we’re gluttons because of it. Yes, you heard it here first. You, my friend, are a story glutton. And it’s made you fat and lazy mentally… such that you have forgotten how to tell your own story. NeedToBreathe hasn’t forgotten. My grandmother in Norfolk hasn’t forgotten, Currituck, NC native that she is… accustomed to front porch sitting and visitin’ – which is a lost art these days. I have been a beneficiary of a grandmother and father who never fail to tell great stories. Sometimes I have little patience to hear the endings, but when I do I get some good ole-fashioned life wisdom!

So my challenge to you this week? Listen to NeedToBreathe for the stories they tell. Ask what they mean? Become a conscious consumer, and become a producer of culture. Start “visitin” and telling stories to your neighbors, and listening to their stories. Your life will be much richer, and you’ll find your friendships deepen, and your life wisdom meter will bust right through the roof. I guarantee it! You can take those promises to the bank. Try it. And report how it went.

As always, if you have a story you’d like told through video, be in touch. We’d love to help you tell your story and make it captivating!


Captivating Business

Today I heard about a great PR move on the part of a business that is in the middle of experiencing a boycott. Guesses anybody? Which business?

You guessed it, I had a great breakfast at Chick-Fil-A as they celebrated Chick-Fil-A Appreciation Day, a movement started by people who enjoy Chick-Fil-As food and company culture.

And boy are Americans out in droves to show their love and support for this family-owned business success story.

















A double-lane drive through is full, and inside seats were hard to come by. In fact, I gave up my spot working on my laptop to create this post so that the young man in the foreground and his family could enjoy their lunch. 🙂

Are you wondering why this is a great PR move? Well if you haven’t noticed, Chick-Fil-A has come under a lot of scrutiny recently for their views on family values as written here:

‘Chick-fil-A is a family-owned and family-led company serving the communities in which it operates. From the day Truett Cathy started the company, he began applying biblically-based principles to managing his business. For example, we believe that closing on Sundays, operating debt-free and devoting a percentage of our profits back to our communities are what make us a stronger company and Chick-fil-A family.

The Chick-fil-A culture and service tradition in our Restaurants is to treat every person with honor, dignity and respect –regardless of their belief, race, creed, sexual orientation or gender. We will continue this tradition in the over 1,600 Restaurants run by independent Owner/Operators. Going forward, our intent is to leave the policy debate over same-sex marriage to the government and political arena.

Our mission is simple: to serve great food, provide genuine hospitality and have a positive influence on all who come in contact with Chick-fil-A.’

Why this is so offensive is beyond me. The LA Times has a piece on the details of the boycott and how they are trying to win the news cycle today by congregating in Chick-Fil-A parking lots to try and keep happy chicken lovers from getting the sandwiches they love, or at least speaking their mind loudly to them as they walk past to exchange dollars for a few minutes of chicken zen. Here is the article: Fans, protesters, PETA converge on Chick-fil-A Appreciation Day

Chick-Fil-A has done a masterful job staying on top of this. And the great thing is they haven’t once broken from their message shown above. That has been how they have done business from day one, how they will continue to do business despite public outcry, and the possibility of being banned from certain cities w/liberal mayors who do not support their views on what constitutes a solid family unit.

Kudos to Chick-Fil-A for having a captivating “why” story that drives how they do business. The “what” and “how” of serving up chicken are very much secondary to the “why”. This is how they have managed to produce exceptional revenue amongst a market flooded with competition – ie – KFC, Bojangles, etc.

If your organization needs help identifying or telling your why story, get in touch with us here. We’d love to help you tell your “why” story and captivate your market, getting more feet in the door, and growing your business with integrity.